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Privacy Policy

Privacy Policy

This privacy policy sets out how Active Formulas uses and protects any information that you give active formulas when you use this website.

Active Formulas is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Active Formulas may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 15 December 2012.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences  and interests
  • other information relevant to customer surveys and/or offers  

 What we do with the information we gather :

 We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address that you have provided
  • From time to time, we may also use your information to contact you for market research purposes. 
  • We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Our web site is PCI compliant level 1

New European legislation requires that we provide information from our Payment Gateway (our payment processor) if they are based outside of the European Union and this message is part of our European Compliance.

How we use cookies

A cookie is a small file which asks permission to be placed on your computers hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, like and dislikes by gathering and remembering information about your preferences.

We use traffic logs to identify which pages are being used. This helps us analyse data about web traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interests. However, once you have used these links to leave our site, you should note that we do not have any control over that other website: Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting  such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways: 

  •   whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the

      information to be used by anybody for direct marketing purposes

  •  if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at

     any time by writing to or emailing us using the contact form.

We do not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us using the contact form.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible. We will promptly correct any information found to be incorrect.


The information provided on this website does not seek to treat, diagnose, cure, or replace medical or specialist advice. If you have any concerns or you are currently taking prescription medication, please check with your GP or specialist health practitioner. However, we will always be happy to supply you with any relevant product information for discussion with your medical or health professional. We have tried to ensure that information provided on this website is accurate. However, we make no representation or give any warranty of any kind in respect of the information. We do not accept liability for any loss (direct, indirect or consequential) which may arise from the reliance on information contained in this website or in respect of any error or admission. 


Copyright Information 

This site and the images on it are copyright to activeformulas.com and our suppliers and licence holders. All rights are reserved. ©2012 Any links to this site should be requested in writing to us.

Terms & Conditions

Terms & conditions

By confirming your order you accept the following Terms and Conditions:

 1 We are active formulas skin care. In these terms we refer to ourselves as active formulas.

 2 Any email or any acknowledgement by us of a receipt of an order placed by you does not mean that we have accepted your order. Acceptance of your order and completion of the contract between you and active formulas will take place on despatch to you of the products ordered unless we have told you that we do not accept your order or you have cancelled it.

 3 We may despatch your order in a number of instalments and each dispatch is a separate contract and is not connected to any other dispatch.

 4 PayPal will validate your payment transaction before accepting your order. We will not accept your order if your card is declined at any stage during the processing of your order. We will try to contact you if your card is declined after you have placed your order but we may not be able to do this.

 5 We do not keep or have access to any payments transactions details and active formulas is not liable if these details are intercepted by and used by third parties through no fault of our own.

 6 You can pay for your order by cheque.  If you pay by cheque it may take up to ten days to process and dispatch your order subject to stock availability.

 7 The prices quoted on the website are subject to change from time to time. The current price shown on the website is the price you will be charged. Any variation to the price shown must be confirmed in writing by active formulas before your order is accepted by us. The prices shown against each item does not include postage and packing charges where applicable: these are shown separately.

 8 We will try to make sure that the prices and all other information on the website are accurate but we are not liable for anything that happens due to errors that may appear to the fullest extent permitted by law. Nothing in these Terms and Conditions is intended to limit any rights you might have as a consumer or other statutory rights that may not be excluded or in any way to exclude or limit our liability to you for any death or personal injury resulting from our negligence.

 9 All the products on the website are subject to availability. We do not guarantee that all items shown on the website are in stock and are available and ready for dispatch. Display of an item on the website is not an indication that the item is in stock.

 10 If you have selected an item that is not in stock we will try to contact you as quickly as we can. We will try to do this within 24 hours (except on weekends and bank/public holidays when we normally do not work).

 11 Accepted orders are normally dispatched within 24 hours of the order being placed on our website except on weekends and bank/public holidays when we normally do not work.

 12 The time for delivery of your order varies according to your chosen method of shipment. active formulas have no control over the goods once they are shipped and cannot guarantee that your order will arrive within the time specified by your chosen method of shipment.

 13 We will not refund any charges relating to packing and shipping if you fail to take delivery of the goods at the address given by you on your order.

 14 You may return any item to us provided you:

(i) send the goods back to us with all original packing within fourteen days of delivery to you;
(ii) follow our instructions as stated in our Returns Policy;
(iii) accept that we are not responsible if the goods do not reach us for any reason.

None of the above affects your statutory rights.

 15 This Contract is deemed to have been made in England and is governed by English Law and the parties agree to submit to the exclusive jurisdiction of the English courts as regards any claim, dispute or matter arising out of or relating to this Contract.

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